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The Producing Strategy

The Producing Strategy 2.0, by broadcast veterans Larry Rickel and Ed Sardella, helps you build your own strategy to compete in a world where television news has become the background music of life. Television news has become one choice among many in an information-to-go economy where your customers can get the information they want, when they want it on a variety of media platforms. This book invites you to break down your news "process" and challenges you to re-examine how you gather news, produce stories and exceed your customers' expectations.

Producing customer-centered journalism, you will tell meaningful and memorable stories...stories your customers will talk about long after they turn off their televisions. You will learn how to establish a living culture that encourages everyone in the storytelling chain to participate as producers, thinking about your customers during every stage of storytelling, from assigning, to news gathering, to writing and anchoring, to delivering information on new media platforms.

This innovative approach to storytelling is for everyone, from those studying television news to those working in a newsroom every day. You will explore exciting concepts, but more importantly, you will understand the thinking and customer benefit behind each idea.
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